Fundamental research made by our client Boston Consulting Group has shown that the so-called soft skills would be among the most demanded and marketable in the nearest future. We're talking about the ability to learn and help others develop, communication skills, awareness, creativity, emotional intelligence, adaptivity, stress management, etc.

By 2025 the companies that now pay close attention to these particular skills will be on the leading edge worldwide.

So how do we master soft skills? There are many options. In our work we come from the notion, that every person originally has high potential and great talents. All we have to do is to help them realise this potential and use it to the fullest. Soft skills above all!

Let's take a look at children. They have purely altruistic intentions. Their potential is huge! But, as time goes by, they get affected by the environment, where there is no unconditional love — they lose their freedom and acquire inner restrictions.

These limits are the reason a person can't live to their full potential.

Children adapt to the environment to gain love — a vital resource. To do that they have to live to someone else's expectations, not to their own nature. They learn to do everything not to themselves, but to other people, and their true nature suffers on the way.

The world is not perfect. We all went through this process. We all got our very own set of self-restraints. Our many talents stay covered, and our potential is sealed.

For our complete development and releasing our talents emotional security is essential. If a person had been raised with unconditional love and hadn't had to prove themselves, then they would have had a chance in perfect self-realisation and discovering "ikigai" on their own.

Ikigai is a japanese concept. It's a feeling of one's life's purpose, that brings fulfillment and joy. A person who achieved ikigai is confident, satisfied and effective.

But what do we do, if the environment we were raised in, wasn't always emotionally safe and stimulating? What if we feel our inner restraints keeping us from living the dream. How do we achieve ikigai then?

It's essential to get back to accepting yourself as is. But it's not easy to do. And that's when coaching comes in. It helps to return to one's original nature, before it was distorted.

We wouldn't need coaching, if the conditions we grew up in were perfect.

But we were formed in a world that is defined by judgement, competition and fears connected to them.

Coaching helps to come back to one's original nature, get rid of inner barriers and uncover the energy that lies behind them. As a result, we can find our ikigai and live the life we always wanted.

Our mission is to help people and companies they work for to find their very own ikigai.

Happiness and inspiration found through ikigai fulfill the company's needs and uncover the true purpose. And companies like these are the ones that will be prosperous and successful by 2025.